Unme Jeans

Which, if any, of the terzetto accessible media plans should Foley pursue? why? oI would suggest that Foley pursue advertising on all three loving media outlets proposed. They be all good places to reach their grade demographic and the cost isnt that utmost to leverage those outlets. Their buyers ar social media users and they should endeavour to reach them there. I would suggest goatdidacyning game all three for a social class and see which are return outflank and then she could re-evaluate from there. What benefits would Foley gain from each of the three social media plans? What risks does each entail? How net Foley better reap the benefits and mitigate the risks of each of the programs? oThe benefit of being in the social media plan is that UnME would have a front end where their hind end grocery store goes to socialize and drop dead with each other. It would give them the opportunity to move with their customers in their area and raise the level of involvement with their customers and potential customers.The risk is that they leave not be able to prosecute their customers in a personal and important manner, which seems to be critical for successful online market. I would advise her to seek out several(prenominal) marketing plans for online engagement and really look for a firm with a proven track record with online and will centre on more than just the interface. How should Foley desegregate social media into her traditionalistic media plans? Should Foley take silver out of traditional media (television, magazine, radio, Internet monetary standard and search ads) to fund her social media programs? wherefore or why not? oI would cheer that Foley work with a firm to range a campaign that leverages the advantages of different traditional media in conjunction with online social media. in that respect is still a solid (if shrinking) market in print and television so I would choose to be strategic with those dollars. But I would de finitely run a marketing campaign that went mickle in hand with the online media. How should Foley measure the results of her social media plans? Which media metrics are best and least suited for a network 2. world? oIt is definitely harder to quantify the return from online marketing against. They should work with a qualified network expert to establish good metrics for measuring the campaign. Is UnME Jeans the justly or victimize type of blur and/or harvest-festival for Web 2. 0? Why? What advantages does the brand have in this new ethnical world? What disadvantages does it have? oI think that UnME is the right type of brand and output for Web 2. 0. Their audience is younger, tech savvy, they are active voice online and UnMe has a unique product.They are close to the experience of denim, not just the product and that is a good fit for social media. How well do the social media plans insure the emerging challenges of the rapidly changing media purlieu outlined in the case ? What can you change in the social media plans to piddle them more effective for UnMEs target consumers? oI am not convinced that the proposed plans are the best use of social media. I like the widgets and the idea of voting for the future(a) design, but they really need to put up on user experience. That is always let on for online success.